Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness.
track/cmf/googlePresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.Maximum Storage Duration: SessionType: Pixel Tracker
syncCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Maximum Storage Duration: SessionType: Pixel Tracker
DSIDUsed by Google DoubleClick for re-targeting, optimisation, reporting and attribution of online adverts.Maximum Storage Duration: 1 dayType: HTTP Cookie
IDEUsed by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.Maximum Storage Duration: 1 yearType: HTTP Cookie
pagead/interaction/PendingMaximum Storage Duration: SessionType: Pixel Tracker
google_adsense_settingsUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services. Maximum Storage Duration: PersistentType: HTML Local Storage
google_ama_configCollects statistical data related to the user's website visits, such as the number of visits, average time spent on the website and what pages have been loaded. The purpose is to segment the website's users according to factors such as demographics and geographical location, in order to enable media and marketing agencies to structure and understand their target groups to enable customised online advertising.Maximum Storage Duration: PersistentType: HTML Local Storage
pagead/gen_204Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement. Maximum Storage Duration: SessionType: Pixel Tracker
pcs/activeviewUsed by DoubleClick to determine whether website advertisement has been properly displayed - This is done to make their marketing efforts more efficient. Maximum Storage Duration: SessionType: Pixel Tracker
csiCollects data on visitors' preferences and behaviour on the website - This information is used make content and advertisement more relevant to the specific visitor. Maximum Storage Duration: SessionType: Pixel Tracker
__gadsUsed to register what ads have been displayed to the user.Maximum Storage Duration: 1 yearType: HTTP Cookie
__gpiCollects information on user behaviour on multiple websites. This information is used in order to optimize the relevance of advertisement on the website.Maximum Storage Duration: 1 yearType: HTTP Cookie
dpixelCollects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. Maximum Storage Duration: SessionType: Pixel Tracker
um/reportPendingMaximum Storage Duration: SessionType: Pixel Tracker
ANON_ID_oldCollects data about the user's visit to the site, such as the number of returning visits and which pages are read. The purpose is to deliver targeted ads.Maximum Storage Duration: 3 monthsType: HTTP Cookie
z/i.matchPresents the user with relevant content and advertisement. The service is provided by third-party advertisement hubs, which facilitate real-time bidding for advertisers.Maximum Storage Duration: SessionType: Pixel Tracker
GoogleAdServingTestUsed to register what ads have been displayed to the user.Maximum Storage Duration: SessionType: HTTP Cookie